Disqus 2012 - The Web’s Favorite Discussion Platform from Disqus on Vimeo:

The unveiling of Disqus 2012 this past June represented a major milestone for the five-year-old commenting platform.  With a 100% new codebase and totally revamped design, Disqus 2012 is a complete re-imagining of how we think online communities engage - and establishes a scalable, extensible foundation for those communities (and Disqus) to grow and develop.

Whether you’re an individual blogger or a global news enterprise like CNN, all publishers want to spend less time moderating comments and fighting trolls (there are significant operational cost implications as well for a major media publisher).  They would much rather be spending this time connecting with their audience, engaging with the conversations happening in their comment threads, and building a community - after all, these are some of the key motivations for adopting Disqus in the first place.  Moreover, they want their audience to spend more time with their content - whether it is diving deeper into a heated discussion or simply spending more time on a publisher’s site overall and generating more impressions.

Read more about how Disqus 2012 turns “time spent” into “time invested.”